Dress Down Everday- first Storyboard

What to Wear To A job Interview

http://www.youtube.com/watch?v=BpUvygEgVk4

Here's what this man thinks you should wear, but why does it have to be like this? Should you be considered less apt for the position if you aren't wearing a suit? Society today certainly thinks so.

I’ve finished my first storyboard for an idea I had for the Say Something Political brief. My slogan is ‘Dress Down Everyday’. The first idea I had is meant to be a comedy sketch. A man has gone for an interview and is called back in for a talk with the boss of the firm. I have set this in a world where suits at work are inappropriate and have used my idea of what the reaction could be to a man turning up in a suit to an interview. The humour derives from the boss’s eccentricity and his rant at the man for wearing what he deems as inappropriate attire.

Protest, like profit, has been globalised...

I found a great article in the Independent today that is very relevant to our Say Something Political brief. It was about the recent ‘Occupy the World’ movements, and really made me think, to the credit of our lecturers, what a great time to be involving our selves in this kind of task at such a relevant time.
I think it’s great that the ’99 percent’ i.e. the majority not in control of the worlds assets and resources, have finally had enough of the faux form that democracy has now manifested itself into. After reading the article it made me think a lot about my own choice of political theme with which I plan to base my gust concept on, ‘Dress Down Everyday’. I have often wondered, since coming up with the slogan, if it was political enough for this project, and even more so since there are some great movements happening around the world at the moment; this had me feeling like it would be a shame not to involve myself in this in terms of my coursework.
When considering how political my topic really is I came to the realisation that my theme is in fact an example of the abuse of capitalism and stereotyping. Being undervalued and judged because of what you wear by those who believe expensive designer suits are imperative to a working environment is, in a sense, what all the occupiers stand for, in its most primal form.

However these people, as has become evident over the last decade, who hide behind the expensive suits are to blame for the awful state the global economy is in. So this does cause me to beg the question, do suits and formality in the workplace convey the traits of trustworthy, reliable, responsible people? Evidence so far would suggest not...

Here's the link for the article in the independant:
http://www.independent.co.uk/news/uk/home-news/after-the-demos-the-sitin-begins-ndash-in-london-and-beyond-2371589.html

Initial Idea's

As I'm not really sure what the Malak project is (i had to miss the first two lectures due to the dentist) I've spent my time today looking around gaining inspiration for our first term DP3 assignment.

On first sight, looking at the brief last night, I got the impression it was aiming to create an 'anti' message, and in a way it is. However i think i was way off the mark with my initial idea of 'anti drug addict parents' campaign video. In this I visualised a young boy going about his daily routine and it is not untill the end of the 30 second advert that he finds his mother dead from an overdose.

Maybe that's for another time, because now I've found some great inspiration and a new idea, which i am very passionate about. Here's my favourite advert/revolutionary mnessage so far:



This ad, literally gave me goosebumps and it does convey an important political message; something that Levi's have used in an ingenius way, to ingratiate the wearing of their jeans. But gosh, did it give me food for thought, it makes sense because life these days is so driven in the direction of success and relevant chronological measure of a person's success, I am definitely a victim of this! Although this concept definitely ticked all the boxes for me I knew i had to do something that was origional and it is something which i think and talk about a lot so i think it will work out well as a concept for my assignment. I want to make a campaign against wearing suits in the workplace.